Terms of Service

Contents

This is the table of contents for the terms, so you can go straight to the clause you need. It covers acceptance of the terms, definitions, the service itself, eligibility, accounts and registration, acceptable use, the free tier, paid services and payments, refunds, subscriptions and renewal, intellectual property, and your content and outputs.

1. Acceptance of these terms
2. Definitions
3. The service
4. Eligibility
5. Account & registration
6. Acceptable use
7. Free tier
8. Paid services & payments
9. Refunds
10. Subscriptions & renewal
11. Intellectual property
12. Your content & outputs
13. Third-party services
14. Disclaimer of warranties
15. Limitation of liability
16. Indemnification
17. Term & termination
18. Modifications to these terms
19. Governing law & disputes
20. Contact

1. Acceptance of these terms

These Terms of Service ("Terms") form a binding agreement between you ("you", "User") and Danh Nolan ("we", "us", "our"). By accessing or using the website danhnolan.com, the Danh Nolan Outline DLN WordPress plugin, or any related service (collectively, the "Service"), you agree to be bound by these Terms and our Privacy Policy.

If you do not agree, do not use the Service.

2. Definitions

This clause fixes the meaning of the terms used everywhere else in the document. Service means the website danhnolan.com, the Danh Nolan Outline DLN WordPress plugin, the public outline generator shortcode, and any associated APIs. Outline means the structured 25-H2 content outline the tool produces. Read these definitions first, because every later clause depends on them.

• "Service" means the website danhnolan.com, the Danh Nolan Outline DLN WordPress plugin, the public outline generator shortcode, and any associated APIs.
• "Outline" means the structured 25-H2 content outline produced by the Service.
• "Free Tier" means the first three Outline generations per browser visitor, available without payment.
• "Paid Service" means any Outline, PDF, or feature unlocked by completing payment.
• "Lemon Squeezy" means Lemon Squeezy, Inc., our Merchant of Record for payment processing (lemonsqueezy.com).
• "Anthropic" means Anthropic, PBC, the provider of the Claude AI used by our AI fallback feature.

3. The service

The Service generates structured SEO content outlines following Danh Nolan's Decision Ladder Navigation (DLN) framework. Each Outline contains 25 H2 sections distributed across five buyer-journey stages (Orient, Choose, Prove, Rate, Act) plus one cross-stage FAQ.

The Service operates in two modes:

1. Template lookup: for industries already in our library, the Outline is rendered locally and instantly without calling any AI provider.
2. AI fallback: for industries not yet in the library, we send your topic and existing industry list to Anthropic's Claude API to generate a new template.

We may improve, update, or change the Service at any time without prior notice.

4. Eligibility

You must be at least 16 years old (or the age of digital consent in your jurisdiction, whichever is higher) to use the Service. By using the Service, you represent that you meet this age requirement.

If you are using the Service on behalf of a company or organisation, you represent that you have authority to bind that entity to these Terms.

5. Account & registration

No account is required to use the Free Tier. Your free quota is tracked via a first-party browser cookie (dnl_og_uid), see our Privacy Policy for details.

For Paid Services, Lemon Squeezy handles checkout and may collect your email address and billing information directly. We do not maintain a user account database; we identify paying users by the cookie UID linked to their successful purchase.

6. Acceptable use

This clause lists what you agree not to do with the service. You must not use it to violate any applicable law, regulation, or third-party right. You must not use it to generate content that is illegal, defamatory, discriminatory or harassing, or that promotes violence or self-harm. Breaking these rules ends your right to use the service.

You agree NOT to use the Service to:

• Violate any applicable law, regulation, or third-party rights
• Generate content that is illegal, defamatory, discriminatory, harassing, or that promotes violence or self-harm
• Generate content infringing intellectual property, trademark, or trade secret rights
• Attempt to bypass the free-tier quota by manipulating cookies, IP addresses, or other technical means
• Reverse-engineer, decompile, scrape, or copy the Service for commercial redistribution
• Attack, probe, or interfere with the Service's infrastructure
• Use the Service to generate content for sites that violate Google's search quality guidelines, including spam, deceptive practices, or auto-generated low-quality content at scale
• Resell, sublicense, or white-label the Service without our written permission

We reserve the right to suspend or terminate your access for violations.

7. Free tier

The Free Tier provides three (3) Outline generations per browser cookie, with no time limit on when you use them. Free Tier Outlines:

• Are rendered on screen and can be copied as HTML or Markdown
• Do not include the branded PDF download
• Do not constitute a recurring service obligation, we may discontinue the Free Tier with reasonable notice

Deleting your cookies resets your quota counter, but our IP-based rate limit (currently 10 requests per 5 minutes per IP) still applies to prevent abuse.

8. Paid services & payments

8.1 Pay-per-PDF (USD 2.99)

For USD 2.99, you receive one additional Outline generation plus a branded PDF download. Once granted, the credit does not expire and persists across sessions for the same cookie UID.

8.2 Pro Subscription (USD 14.99 / month, launching Q3 2026)

Unlimited Outline generations and PDF downloads. Subscription auto-renews monthly until cancelled. You may cancel any time via Lemon Squeezy's customer portal.

8.3 Payment processor, Lemon Squeezy is the Merchant of Record

Every paid transaction here is processed by Lemon Squeezy, Inc., acting as the Merchant of Record rather than as a payment gateway. That means Lemon Squeezy is the party that charges your card or payment method, and the party that calculates and remits VAT, sales tax or GST. Your receipt and your refund both come from them.

Your charge will appear on your statement as "Lemon Squeezy" or similar. Lemon Squeezy's own terms of service and privacy policy also apply to the transaction layer.

8.4 Pricing changes

We reserve the right to change pricing for new purchases at any time. Existing paid credits and active subscriptions remain at the price you paid until renewal.

9. Refunds

We offer a 14-day no-questions-asked refund on all Paid Services:

• One-time PDF purchases: refundable within 14 days of purchase. Email contact@danhnolan.com with your Lemon Squeezy order ID.
• Subscriptions: first month refundable within 14 days; subsequent months refundable on a pro-rata basis for unused days.

Refunds are processed by Lemon Squeezy and typically settle to your original payment method within 3-5 business days after approval.

Beyond the 14-day window, refunds are at our discretion and generally limited to material service failures (for example, the Service was unavailable for an extended period).

10. Subscriptions & renewal

This clause covers what happens after you subscribe to the Pro plan. Your subscription auto-renews at the end of each billing period, monthly or annual, at the price current at that time. You may cancel at any time using the customer portal link in your receipt. Renewal is automatic, so cancel before the period ends if you do not want it.

If you subscribe to the Pro plan:

• Your subscription auto-renews at the end of each billing period (monthly or annual) at the then-current price
• You may cancel at any time via the customer portal link in your receipt email, cancellation takes effect at the end of the current billing period
• You retain access for the remainder of the paid period after cancellation; no further charges are made
• Lemon Squeezy sends an invoice reminder before each renewal

11. Intellectual property

11.1 Our intellectual property

The Service, including the website design, plugin code, DLN framework documentation, industry templates, vertical rule packs, brand names ("Danh Nolan", "Danh Nolan Outline DLN", "Decision Ladder Navigation", "DLN"), logos, and visual identity, is owned by Danh Nolan and protected by copyright, trademark, and other intellectual property laws.

The plugin source code is licensed under GPLv2 or later when distributed via the WordPress.org plugin directory. The DLN framework methodology, brand names, and curated content remain proprietary.

11.2 Limited licence to you

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to:

• Access and use the Service for your personal or business content creation needs
• Install and run the plugin on WordPress sites you own or operate
• Use generated Outlines as the basis for your own content (you own the content you write under the Outline)

11.3 Restrictions

This clause sets the limits on what you may do with our material. You may not remove or alter our copyright, trademark or attribution notices. You may not resell, redistribute or sublicense the service or the generated PDFs as a standalone product. And you may not use our brand names or logos to imply endorsement.

You may NOT:

• Remove or alter our copyright, trademark, or attribution notices
• Resell, redistribute, or sublicense the Service or generated PDFs as a standalone product
• Use our brand names or logos to imply endorsement without written permission
• Train machine-learning models on the Outlines, rule packs, or templates we generate

12. Your content & outputs

12.1 Topic text you submit

You retain all rights to the topic text you submit. By submitting, you grant us a limited licence to process it through the Service (including sending to Anthropic for AI fallback when applicable) solely to generate your Outline.

12.2 Outlines and PDFs generated for you

You own the specific Outline rendered for your topic. You are free to publish, modify, monetise, or otherwise use the Outline content as the structural basis of your own work. The underlying template, framework, and rule packs remain our intellectual property.

12.3 AI-generated content disclaimer

Outlines may incorporate AI-generated text. AI can produce inaccurate, biased, or otherwise problematic content. You are responsible for reviewing and editing every Outline before publishing. We make no warranty about the accuracy, originality, or fitness for purpose of AI-generated portions.

13. Third-party services

The Service integrates with third-party providers (Anthropic, Lemon Squeezy). Their availability and behaviour are outside our control. If a third-party provider experiences downtime, the corresponding feature of the Service may be temporarily unavailable. We will use reasonable efforts to keep affected users informed.

14. Disclaimer of warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, statutory, or otherwise, including without limitation any implied warranties of merchantability, fitness for a particular purpose, non-infringement, or accuracy of AI-generated content.

We do not warrant that:

• The Service will be uninterrupted, error-free, or secure
• Outlines will improve your search rankings or business outcomes
• AI-generated content will be accurate, complete, or up-to-date
• The Service will be compatible with every WordPress theme, hosting provider, or third-party plugin

Some jurisdictions do not allow the exclusion of certain warranties. In those jurisdictions, the above exclusions may not apply to you.

15. Limitation of liability

To the maximum extent permitted by law, in no event shall Danh Nolan, its founders, employees, agents, or affiliates be liable for:

• Any indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, business opportunity, or goodwill
• Damages arising from your use of, or inability to use, the Service
• Damages arising from any third-party service or content

Our total aggregate liability to you for any claims arising from these Terms or the Service shall not exceed the greater of (a) the total amount you paid us in the twelve months preceding the claim, or (b) USD 100.

16. Indemnification

You agree to indemnify and hold harmless Danh Nolan and its founders from any claims, losses, liabilities, or expenses (including reasonable legal fees) arising from:

• Your use of the Service in violation of these Terms or applicable law
• Content you publish based on Outlines we generate, where that content infringes third-party rights or violates the law
• Your violation of the rights of any third party

17. Term & termination

These Terms apply for as long as you use the Service. We may suspend or terminate your access at any time if:

• You violate these Terms
• We are required to do so by law or court order
• We discontinue the Service (with reasonable notice to active paid users)

You may stop using the Service at any time. Sections that by their nature should survive termination (intellectual property, disclaimers, limitation of liability, indemnification, governing law) will survive.

18. Modifications to these terms

We may update these Terms periodically. When we do, we update the "Last updated" date at the top. For material changes affecting paid users, we will provide notice via email or a banner on the Service at least 14 days before the change takes effect. Continued use after the effective date constitutes acceptance.

19. Governing law & disputes

These Terms are governed by the laws of the Socialist Republic of Vietnam, without regard to its conflict-of-laws principles. The courts of Ho Chi Minh City, Vietnam have exclusive jurisdiction over any dispute arising from these Terms.

For the payment-processing layer, Lemon Squeezy's own terms apply to the transaction and may invoke a different jurisdiction for payment disputes.

19.1 Informal resolution first

Before filing any formal claim, you agree to contact us at contact@danhnolan.com and attempt to resolve the dispute informally. We commit to responding within 30 days.

19.2 EU consumers

If you are a consumer in the European Union, you may also access the EU Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

20. Contact

This section says where to send questions about these terms. You can reach us by email, through the website, or by post at our address in Ho Chi Minh City, Vietnam. The terms themselves are published under CC BY 4.0, so you are free to adapt them for your own project.

For questions about these Terms:

• Email: contact@danhnolan.com
• Website: https://danhnolan.com/en/contact/
• Postal: Danh Nolan, Ho Chi Minh City, Vietnam

© 2026 Danh Nolan. These Terms of Service are made available under CC BY 4.0, feel free to adapt them for your own project. Not legal advice; consult a lawyer for your specific use case.