Onboarding email sequence: 5 chạm

TL;DR

• Mục tiêu: Chuỗi onboarding email tăng activation.
• Output chuẩn: insight → hypothesis → experiment/backlog → messaging/offer → measurement.
• Nguyên tắc: dựa dữ liệu thật; thiếu dữ liệu ghi “CẦN BỔ SUNG”; ưu tiên test nhỏ, đo được.

1) Input Spec (bắt buộc)

• Product/Service: {PRODUCT}
• Audience: {AUDIENCE} (ICP/persona)
• Goal: {GOAL} (signup, lead, purchase, activation, retention)
• Funnel stage: {STAGE} (TOFU/MOFU/BOFU/Retention)
• Data: {DATA} (GA4, CRM, heatmap, reviews, call notes, survey)
• Constraints: {CONSTRAINTS} (budget, dev time, traffic, legal)

2) Ví dụ thực chiến

Input

• PRODUCT: SaaS
• AUDIENCE: doanh nghiệp vừa & nhỏ
• GOAL: tăng lead
• STAGE: MOFU
• DATA: GA4 + CRM + inbox logs
• CONSTRAINTS: chỉ sửa 10 task/tuần

Output kỳ vọng

• Insight & friction map
• Hypothesis + experiment design
• Backlog ưu tiên (ICE/RICE)
• Measurement plan + dashboard outline

3) Mẫu thao tác (copy dùng ngay)

Bạn là Product Growth Lead + Experiment Designer.
Product/Service: {PRODUCT}
Audience: {AUDIENCE}
Goal: {GOAL}
Funnel stage: {STAGE}
Data: {DATA}
Constraints: {CONSTRAINTS}

Hãy xuất theo format:
A) Problem & insight (dựa trên data) + 3 giả thuyết chính
B) JTBD: job, pains, gains + triggers
C) Funnel map: bước → friction → cơ hội
D) Hypothesis (H) + Intervention (I) + Metric (M) + Expected lift (E)
E) Experiment design: setup, sample/traffic needs, duration, success criteria
F) Backlog (ICE/RICE) + quick wins
G) Messaging/Offer: value prop, proof, objection handling
H) Measurement plan: events/UTM + dashboard outline + review cadence

4) Pass/Fail

• Pass: có hypothesis testable + metric rõ + plan đo + backlog ưu tiên.
• Fail: chỉ “ý tưởng hay” nhưng không đo được, không có data/constraints.